FAQ (Trademarks)
How do I know if my trademark is strong?
We’ll help you with that. We include a “strong” versus “weak” trademark review as part of our trademark filing service.
How do I know if someone else already has rights to the mark I want to use?
We’ll help you with that too. We conduct a basic search for you as part of our trademark filing service.
Ok, let’s assume I have a strong trademark and that no one else already has rights to it, now what?
Now you should consider filing an application with the U.S. Trademark Office in order to obtain a Federal trademark registration.
Why bother obtaining a trademark registration? Why not just start using it?
Because sugar attracts flies. If you have a good trademark and a good product/service, the flies, i.e., unscrupulous people trying to leach off of your hard work, will come. They will create similar trademark(s) and use them to misdirect customers away from you online store. They will create knock off products and sell them under the similar trademark(s)…taking customers away from you and eroding your brand in the process. Without a trademark registration, the flies will laugh in your face when you tell them to stop.